Our Journey

Our journey commenced over a decade ago, fueled by the divine blessings received at Tirumala from Lord Venkateswara. This auspicious beginning infused our mission with a profound sense of purpose and commitment. Under the stewardship of visionary leaders, our company's trajectory has been steadfast and resolute. Each step forward is a testament to our dedication to creating a more equitable and transparent ecosystem, one where fairness and integrity reign supreme.

Bijja Radha, our esteemed Founder and CEO, armed with degrees in Master of Arts and Master of Education, draws from a childhood rooted in the challenges faced by her uncle's mango farms due to exploitative middlemen. Her unwavering dedication propelled her to forge a visionary path, envisioning a farmer-centric enterprise aimed at uprooting malpractices and fostering a symbiotic rapport between farmers and buyers. Departing from her teaching career, Bijja Radha embarked on founding the company, driven by an impassioned vision to transform and elevate the agricultural trade landscape to new heights of ethical and prosperous engagement.